Blog

In today’s oversaturated consumer marketplace, our clients are often overwhelmed with brand choices. What ultimately separates one business from another is branding. You can read more on branding vs brand identity.

Personal brand photography provides you with an engaging professional visual image that helps to position you as an expert in your field. When you look like the best, it’s easier for clients to trust that you really are the best option for them. We are a hugely visual species, and photos help us to identify and establish a connection early on with a brand or business. This is why Social Media platforms like Pinterest and Instagram took off so successfully and have consistently grown their user base.

As professionals, it’s our job to seize every potential opportunity to position ourselves as the best (or more specifically – the best for them) in our client’s minds. Consider all the ways in which your client’s come in contact with your business; business cards, social media, signage, Google searches, industry directories, pitch decks… oftentimes, these brand touch-points require a headshot or business photo to visually represent you, your business or your team.

Logos are great and incredibly valuable brand assets, but no matter how awesome a logo may be, people will always connect with a face before they connect with a logo.

One of the most beloved British fictional characters, a Paddington Bear soft toy was chosen by British tunnellers as the first item to pass through to their French counterparts when the two sides of the Channel Tunnel were linked in 1994.

Paddington books have been translated into 30 languages across 70 titles and have sold more than 30 million copies worldwide. As of June 2016, the Paddington Bear franchise was owned by Vivendi's StudioCanal. Bond, however, continued to own the publishing rights to his series, which was licensed to HarperCollins in April 2017